Here are some illustrations of the types of technologies we can use to count the footfall through your outlet:
Infrared
Unobtrusive infra-red beams allow for discrete counting of your customers using a single beam, or dual beams counting customers in and out.
Counters are usually placed above the height of small children (approx 1.3 Meters) to minimise false counts triggered by children, shopping luggage etc.
Video
Video counting can either be the use of your existing video surveillance equipment and analyse customers through an additional box which measures your customers indirectly, or through specially installed video counting equipment.
Video counting is a dynamic way of counting customers in various ways, all through one device. We have a wide range of video technologies to count your customers through unobtrusive video capture. This enables you to monitor a given field of view, with differing areas for footfall counts all possible from just one intelligent camera. Key benefits to video counting are the ability to measure which direction consumer footfall flows, and the quantity of footfall in those directions. From infra-red technology, analysing the flow of footfall routes that customers take, through to a 3D map of customer flow through your store, we have the rights solutions. Click here for more information on video counting.
Infrared
Video